Hongrae Kim is a New York–based
brand designer, currently at Asimov
Collective and freelancing for Leica Camera.

Works

Medievale

Brand IdentityPersonal Project2024

Lucid

Brand Identity
Asimov Collective2025

International Center of Photography

Brand IdentityPersonal Project2024

Fine Discovery

Brand IdentityClient Project2025

Urban Outfitters

Brand IdentityPersonal Project2023

Ça a été

PhotographyPersonal Project2024 - Present

Archive

Contact

hkim273@sva.edu

Email

Hongrae Kim

LinkedIn

Vie_de_Leon

Instagram

Experiences

Asimov Collective

DesignerBrooklyn, NY2025.09 - Present

Leica Camera

Freelance DesignerSeoul, KR2022.08 - Present

26Five Global Lab

Jr. DesignerNew York, NY2024.07 - 2025.09

Education

School of Visual Arts

Design BFANew York, NY2022.09 - 2024.05

École Supérieure
des Beaux-Arts de Bordeaux

Diplôme National d”ArtBordeaux, FR2016.10 - 2019.06

Honors & Awards

Portfolio Night All-Star

The One Club 
for CreativityNew York, NY2024.10

Silas H.Rhodes Scholarship

School of Visual Arts
New York, NY2022.09 - 2024.05

2020 Seoul Public Design Competition

Bronze PrizeSeoul, KR2020.11