Hongrae Kim is a New York–based
brand designer, currently at Asimov
Collective
and freelancing for Leica Camera.




Works

Medievale


Brand IdentityPersonal Project2024

Lucid

Brand Identity
Asimov Collective2025

International Center of Photography

Brand IdentityPersonal Project2024

Fine Discovery


Brand IdentityClient Project2025

Urban Outfitters

Brand IdentityPersonal Project2023

Ça a été

PhotographyPersonal Project2024 - Present

Archive

Various Media
2019 - Present



Contact


Hongrae Kim

LinkedIn

Vie_de_Leon

Instagram



Experiences

Asimov Collective

DesignerBrooklyn, NY2025.09 - Present

Leica Camera

Freelance DesignerSeoul, KR2022.08 - Present

26Five Global Lab

Jr. DesignerNew York, NY2024.07 - 2025.09



Education

School of Visual Arts

Design BFANew York, NY2022.09 - 2024.05

École Supérieure
des Beaux-Arts de Bordeaux

Diplôme National d”ArtBordeaux, FR2016.10 - 2019.06



Honors & Awards

Portfolio Night All-Star

The One Club 
for Creativity
New York, NY2024.10

Silas H.Rhodes Scholarship

School of Visual Arts
New York, NY2022.09 - 2024.05

2020 Seoul Public Design Competition

Bronze PrizeSeoul, KR2020.11






International Center of Photography



Brand Identity Personal Project2024

International Center of Photography exists to capture the world.

This identity is more than a logo—it’s a lens, a metaphor for how photography frames our understanding of humanity.

Like a photographer freezing moments that transcend time, the ICP bridges people and the images that shape how we see ourselves and others. Through this lens, audiences embark on a journey of discovery—gaining insight, empathy, and perspective across the vast tapestry of human experience.

With every click of the shutter, the ICP invites us to witness, to engage, and to connect. It reminds us that photography is not just about looking, but about learning, feeling, and being inspired.
l’International Center of Photography existe pour “capturer le monde.”

 Cette identité est plus qu’un logo : c’est une lentille, une métaphore de la façon dont la photographie encadre notre compréhension de l’humanité.

À l’image d’un photographe qui fige des instants intemporels, l’ICP relie les individus aux images qui façonnent notre vision de nous-mêmes et des autres. À travers cette lentille, le public entreprend un voyage de découverte—un parcours d’empathie, de connaissance et de regard sur la mosaïque infinie de l’expérience humaine.

À chaque déclenchement, l’ICP nous invite à voir, à ressentir et à nous connecter. Il nous rappelle que la photographie n’est pas seulement un regard, mais un apprentissage, une émotion et une source d’inspiration.
국제사진센터(ICP)는 ‘세계를 포착한다’는 사명을 가진다.

이 아이덴티티는 단순한 로고가 아니라, 사진을 통해 인류를 바라보는 렌즈이자 은유다.

시간을 초월한 순간을 포착하는 사진가처럼, ICP는 사람들과 그들의 시선을 형성하는 이미지들을 이어준다. 이 렌즈를 통해 관객은 발견의 여정을 시작한다—공감과 지식, 그리고 인간 경험의 끝없는 모자이크 속으로 들어가며 새로운 시각을 얻는다.

매 셔터가 눌릴 때마다 ICP는 우리에게 보고, 느끼고, 연결되는 경험을 선사한다. 그리고 사진은 단순히 바라보는 행위가 아니라 배우고, 공감하고, 영감을 주는 힘임을 상기시킨다.





© 2025 Hongrae Kim. All rights reserved.