Hongrae Kim is a New York–based
brand designer, currently at Asimov
Collective
and freelancing for Leica Camera.




Works

Medievale


Brand IdentityPersonal Project2024

Lucid

Brand Identity
Asimov Collective2025

International Center of Photography

Brand IdentityPersonal Project2024

Fine Discovery


Brand IdentityClient Project2025

Urban Outfitters

Brand IdentityPersonal Project2023

Ça a été

PhotographyPersonal Project2024 - Present

Archive

Various Media
2019 - Present



Contact


Hongrae Kim

LinkedIn

Vie_de_Leon

Instagram



Experiences

Asimov Collective

DesignerBrooklyn, NY2025.09 - Present

Leica Camera

Freelance DesignerSeoul, KR2022.08 - Present

26Five Global Lab

Jr. DesignerNew York, NY2024.07 - 2025.09



Education

School of Visual Arts

Design BFANew York, NY2022.09 - 2024.05

École Supérieure
des Beaux-Arts de Bordeaux

Diplôme National d”ArtBordeaux, FR2016.10 - 2019.06



Honors & Awards

Portfolio Night All-Star

The One Club 
for Creativity
New York, NY2024.10

Silas H.Rhodes Scholarship

School of Visual Arts
New York, NY2022.09 - 2024.05

2020 Seoul Public Design Competition

Bronze PrizeSeoul, KR2020.11






Medievale



Brand IdentityPersonal Project2024

Medievale is more than a beer —It’s a return to the origins of brewing.

Inspired by the rich traditions of the Middle Ages, the brand revives the lost art of ale-making through authentic ingredients, time-honored techniques, and storytelling that feels as immersive as the taste itself.

Every sip of Medievale is designed as a journey back in time—where craftsmanship was sacred, heritage was alive, and adventure was poured into every cup.

This isn’t just branding; it’s a commitment to authenticity, a celebration of history, and an invitation to drink with the same spirit that once fueled knights, poets, and dreamers.
Medievale n’est pas seulement une bière.—C’est un retour aux origines du brassage.

Inspirée par les riches traditions du Moyen Âge, la marque ravive l’art perdu de la fabrication de l’ale à travers des ingrédients authentiques, des techniques ancestrales et un récit immersif aussi évocateur que le goût lui-même.

Chaque gorgée de Medievale devient un voyage dans le temps — là où l’artisanat était sacré, l’héritage vivant, et l’aventure versée dans chaque chope.

Ce n’est pas un simple branding; c’est un engagement envers l’authenticité, une célébration de l’histoire et une invitation à boire avec l’esprit qui animait jadis chevaliers, poètes et rêveurs.
Medievale는 단순한 맥주가 아니라, 양조의 기원으로 돌아가는 여정이다.

중세의 풍부한 전통에서 영감을 받아, 이 브랜드는 진짜 재료와 고유한 기법, 그리고 맛만큼이나 몰입감 있는 스토리텔링을 통해 잃어버린 에일 양조의 예술을 되살린다.

Medievale의 한 모금은 곧 시간 여행이다. 장인정신이 신성했던 시절, 유산이 살아 숨 쉬던 순간, 그리고 모험이 매 잔마다 가득 담겼던 세계로 우리를 이끈다.

이것은 진정성에 대한 약속이자, 역사의 축제이며, 기사와 시인, 그리고 몽상가들이 나눴던 정신을 기리는 초대이다.





Medievale Chronicle

The campaign invites beer enthusiasts to embark on a journey through the pages of medieval literature while savoring the authentic flavors of Medivale ale. Drawing inspiration from classic tales of chivalry and adventure, each bottle of Medivale becomes a gateway to a bygone era.






© 2025 Hongrae Kim. All rights reserved.