Hongrae Kim is a New York based multi-disciplinary designer focusing on brand identity and advertising. Currently at 26Five Global Lab as a junior graphic designer and Leica Camera as a freelance graphic designer.




Selected Works

International Center of Photography

2023Brand Identity

Urban Outfitters

2023Brand Identity

Medievale

2024Brand Identity

CES

2024Brand Identity

Form Follows Fusion

2024Brand Identity

Touch the Sky

2023Experiential Design



Contact

hkim273@sva.edu

Email

Hongrae Kim

LinkedIn

@ca_a_ete_

Instagram



CES



Brand IdentityInstructor: Joseph Han2024

Through dynamic visual elements inspired by architecture, construction, and digital infrastructure, the project aims to portray CES as a platform where cutting-edge technologies are meticulously planned, constructed, and interconnected to shape the future. By incorporating metaphors of blueprints, construction sites, and coding, the project highlights the collaborative efforts, systematic evolution, and interconnectedness that define the tech ecosystem showcased at CES. Ultimately, the "System Building" project seeks to visually represent CES as the epicenter of technological progress and innovation, where diverse components come together to build the digital landscape of tomorrow.Grâce à des éléments visuels dynamiques inspirés de l'architecture, de la construction et de l'infrastructure numérique, le projet vise à présenter le CES comme une plate-forme où les technologies de pointe sont méticuleusement planifiées, construites et interconnectées pour façonner l'avenir. En incorporant des métaphores des plans, des chantiers de construction et du codage, le projet met en évidence les efforts de collaboration, l'évolution systématique et l'interconnexion qui définissent l'écosystème technologique présenté au CES. En fin de compte, le projet "System Building" cherche à représenter visuellement le CES comme l'épicentre du progrès technologique et de l'innovation, où divers composants se réunissent pour construire le paysage numérique de demain.디지털 인프라에서 영감을 받은 역동적인 시각적 요소를 통해, 이 프로젝트는 CES를 최첨단 기술이 미래를 형성하기 위해 꼼꼼하게 계획, 건설 및 상호 연결된 플랫폼으로 묘사하는 것을 목표로 한다. 청사진, 건설 현장 및 코딩의 은유를 통합함으로써, 이 프로젝트는 CES에서 전시된 기술 생태계를 정의하는 협력 노력, 체계적인 진화 및 상호 연결성을 강조한다. 궁극적으로, "시스템 구축" 프로젝트는 CES를 기술 진보와 혁신의 진원지로 시각적으로 표현하고자 하며, 다양한 구성 요소가 함께 모여 내일의 디지털 풍경을 구축하고자 한다.